The Bookshelf

March 13, 2021

What is Your Lead Nurturing System

An analysis and commentary on The 1-Page Marketing Plan

The 1-Page Marketing Plan

The 1-Page Marketing Plan

About the Book:

In The 1-Page Marketing Plan, Allan Dib reveals a marketing implementation strategy to map out your own sophisticated marketing plan and go from zero to marketing hero.

About the Author:

Allan Dib is a passionate entrepreneur, rebellious marketer and technology expert. As a highly sought-after business coach, consultant, and public speaker, he frequently shares his proven strategies and cutting-edge tactics with people all over the world.

WHY IT MATTERS

Once you have a lead and they go into your database it’s important not to forget about them. 50% of salespeople give up after one contact, 65% after two, and 79.8% after three.

A SIMPLE THREE STEPS

  1. Advertise with the intention of finding people who are interested in what you do.
  2. Add them to your database.
  3. Keep in contact regularly and build a relationship.

OPTIONS FOR YOUR LEAD NURTURING SYSTEM

Here are some examples of things you can use in your lead nurturing system:
Newsletter Blog Free Reports
Direct Mail Sequences Email Sequences Social Media
Online Video DVDs/Audio CDs Podcasts
Print Ads SMS Auto-Responders Shock & Awe Packages

LUMPY MAIL AND SHOCK & AWE PACKAGES

Lumpy mail is an attention grabber and allows you to be creative with your marketing campaigns. Shock & awe packages are powerful direct response marketing follow-up tools.

THE MATH

You need to be careful with costs and returns when trying out new campaigns. Track your costs and Returns on Investment (ROI).

MANAGING IT ALL

Customize a schedule to your business for regular marketing activities such as social media monitoring, writing blog posts, and sending newsletters.

THE MAJORS AND MINORS

“Learn how to separate the majors and the minors. Time is more valuable than money. You can get more money, but you cannot get more time.”

HIGHLIGHTS

  • Nurturing your leads is just as important as the marketing project itself.
  • Focus on building a relationship of trust over time with your leads.
  • Lumpy mail and “shock & awe packages” can set you apart from the crowd.
  • Delegate and automate everything that you reasonably can, as your time is valuable.

REFERENCES:

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib