# The Bookshelf

March 13, 2021

## [What is Your Lead Nurturing System](/content/what-is-your-lead-nurturing-system/index.html)

_An analysis and commentary on The 1-Page Marketing Plan_

**The 1-Page Marketing Plan**

[The 1-Page Marketing Plan](https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/ref=sr_1_10_sspa?keywords=the+one+page+marke&qid=1573777776&sr=8-10-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExVFlEVUdZTzI2M0FVJmVuY3J5cHRlZElkPUEwMzIzNDI4M1NUMDdZUVdHVUtaUiZlbmNyeXB0ZWRBZElkPUEwNDI4Mjg3MkxNVktGMEM4TjEyUSZ3aWRnZXROYW1lPXNwX210ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=)

## About the Book:

In The 1-Page Marketing Plan, Allan Dib reveals a marketing implementation strategy to map out your own sophisticated marketing plan and go from zero to marketing hero.

## About the Author:

Allan Dib is a passionate entrepreneur, rebellious marketer and technology expert. As a highly sought-after business coach, consultant, and public speaker, he frequently shares his proven strategies and cutting-edge tactics with people all over the world.

## **WHY IT MATTERS**

Once you have a lead and they go into your database it’s important not to forget about them. 50% of salespeople give up after one contact, 65% after two, and 79.8% after three.

## **A SIMPLE THREE STEPS**

1. Advertise with the intention of finding people who are interested in what you do.  
2. Add them to your database.  
3. Keep in contact regularly and build a relationship.

## **OPTIONS FOR YOUR LEAD NURTURING SYSTEM**

Here are some examples of things you can use in your lead nurturing system:

|     |     |     |
| --- | --- | --- |
| Newsletter | Blog | Free Reports |
| Direct Mail Sequences | Email Sequences | Social Media |
| Online Video | DVDs/Audio CDs | Podcasts |
| Print Ads | SMS Auto-Responders | Shock & Awe Packages |

## **LUMPY MAIL AND SHOCK & AWE PACKAGES**

Lumpy mail is an attention grabber and allows you to be creative with your marketing campaigns. Shock & awe packages are powerful direct response marketing follow-up tools.

## **THE MATH**

You need to be careful with costs and returns when trying out new campaigns. Track your costs and Returns on Investment (ROI).

## **MANAGING IT ALL**

Customize a schedule to your business for regular marketing activities such as social media monitoring, writing blog posts, and sending newsletters.

## **THE MAJORS AND MINORS**

“Learn how to separate the majors and the minors. Time is more valuable than money. You can get more money, but you cannot get more time.”

## **HIGHLIGHTS**

- Nurturing your leads is just as important as the marketing project itself.
- Focus on building a relationship of trust over time with your leads.
- Lumpy mail and “shock & awe packages” can set you apart from the crowd.
- Delegate and automate everything that you reasonably can, as your time is valuable.

## **REFERENCES:**

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib